
Wholesale
We supply retailers and resellers with coffee and equipment, with terms shaped around each partner’s business.
Coffee Friend Group
We sell coffee, coffee machines and everything around them in 15 European markets: online, in our own stores and to businesses.
Expected revenue in 2026
European markets
Own stores
Employees
Our growth
We’re committed to continuous growth and shared success. By staying curious and open to new opportunities, we bring great coffee to more people, in more places.
Source: Coffee Friend Group. 2026 is the expected full-year figure.
Visits to our e-shops in 2026
Expected full-year figure
B2B rental contracts
Offices, hotels, cafés and shops
Products online
SKUs across our e-shops
Service teams
Repair and maintenance in-house
Warehouses in Europe
Stock close to every market
Premium brands trust us with their customers




















Our locations
Coffee Friend spans diverse markets throughout Europe, reflecting a shared love for great coffee that brings people together across cultures.
Everywhere else in the EU we deliver from coffeefriend.eu.
Our stores
Alongside our e-shops, our stores offer hands-on discovery: customers explore coffee machines, enjoy great coffee and get friendly, expert advice.







Our services
One group covers the whole journey: we supply partners, sell to coffee lovers, equip workplaces and keep every machine running.

We supply retailers and resellers with coffee and equipment, with terms shaped around each partner’s business.

Our 21 stores and e-shops in 15 markets carry more than 10,000 coffee products for every kind of coffee lover.

Our own service teams look after coffee machines of every type, from home models to professional equipment.

Flexible plans deliver freshly roasted coffee straight to homes and offices, on the schedule each customer picks.

More than 3,000 workplaces rent or buy their coffee machines from us, with coffee supply and service included.
Our own brands
Next to 150+ partner brands we develop our own. They grow out of what we learn from millions of customers a year, and they sell in all 15 markets.
Kitchen and coffee appliances
Trendy appliances made for everyday use and a little playful experimentation. Sold in all our e-shops and on chiato.com, which ships to 25 EU countries.
Espresso and barista tools
Named after the Italian word for a sip. Modern tools with professional precision and a minimalist design, for homes and workplaces.
Coffee
Coffee for every day, and the heart of our subscription plans.
Coffee
Coffee for those who like to explore new origins and tastes.
Coffee
Coffee with a playful side.
Timeline
Our values
Our values guide everything we do. From friendly conversations over a cup of coffee to sharing knowledge with care and keeping things simple, we believe great experiences are built on authenticity, warmth and trust.
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We value friendliness. We aim to have honest, warm conversations with every client, colleague and partner, helping each figure out what works best for them.
Mission and vision
We create meaningful connections through the shared joy of exceptional coffee.
A global community where every cup sparks happiness, authentic moments and rich everyday experiences, one brew at a time.
Our life
Behind every great cup of coffee is a team that grows, learns and creates together. From ideas shared in meetings to hands-on training and daily moments in the office, this is where our culture thrives.





Contact us
Brands, suppliers, business customers and media: write to the team closest to your question and we’ll get back to you. You can also follow us on LinkedIn.